Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
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📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 20 results.

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			Strategic market management by Aaker, David A Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 A243S 1998. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Aaker on branding : 20 principles that drive success / David Aaker. by Aaker, David Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Morgan James Publishing, 2014 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker by Aaker, David A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Free Press, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 A243B. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Consumerism : search for the consumer interest by Aaker, David A [ed.] Day, George S [ed.] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Free Press, 1978 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HC110 C667 1978. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Free Press, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 A243B. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing research by Aaker, David A Day, George S Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 1990 Availability: No items available. Save to lists Add to cart (remove)
			Consumerism : search for the consumer interest by Aaker, David A [ed.] Day, George S [ed.] Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Free Press, 1982 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HC110 .C63 A243C 1982. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker by Aaker, David A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Free Press, c1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 A243M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Building strong brands / David A. Aaker by Aaker, David A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Free Press, c1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 A243B. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Spanning silos : the new CMO imperative / David A. Aaker by Aaker, David A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 A243S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic market management / David A. Aaker by Aaker, David A Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Wiley, c1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 A243S 1992. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand relevance : making competitors irrelevant / David A. Aaker by Aaker, David A Series: The Jossey-Bass business & management series Material type: Text; Literary form: Fiction ; Audience: Specialized; Publication details: San Francisco, Calif. : Jossey-Bass, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 A243B. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic market management / David A. Aaker by Aaker, David A Edition: 7th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 A243S 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Advertising management by Aaker, David A Myers, John G Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1982 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A243A 1982. Place hold Save to lists Add to cart (remove)
			Consumerism : search for the consumer interest by Aaker, David A Day, George S Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Free Press, 1974 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HC110 .C63 A243C 1974. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Essentials of marketing research by Kumar, V Aaker, David A Day, George S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 K852E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing research by Aaker, David A Kumar, V Day, George S Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 A243M 2001. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel by Aaker, David A [ed.] Biel, Alexander L [ed.] Series: Advertising and consumer psychology Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993 Other title: Brand equity and advertising : advertising's role in building strong brands Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B377A 1996. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing research / David A. Aaker, V. Kumar, George S. Day by Aaker, David A Kumar, V Day, George S Edition: 9th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 A243M 2007. Found in Open Library: Place hold Save to lists Add to cart (remove)