Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

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Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill Irwin, c2002Edition: 7th ed. , international edDescription: 685 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 C728S 2002 (Browse shelf(Opens below))	Available	200702120008

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Includes bibliographical references and indexes

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