Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]

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Material type: Text

TextPublication details: London : Kogan Page, 2003Description: 334 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 L464B (Browse shelf(Opens below))	Available		200307310009
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 L464B (Browse shelf(Opens below))	Checked out	2025-08-09	200307150073

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Includes bibliographical references and index

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