Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

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Analytics

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Your search returned 7 results.

Results
		Image from Amazon.com	Global marketing management / Warren J. Keegan by Keegan, Warren J Series: CRC series : modern mechanics and mathematics ; 2 Edition: 7th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice-Hall International, c2002 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
			Advertising worldwide : concepts, theories and practice of international, multinational and global advertising by Mooij, Marieke K. de, 1943- Keegan, Warren J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Prentice Hall, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M664A. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Global marketing / Warren J. Keegan, Mark C. Green by Keegan, Warren J Green, Mark C Edition: 4th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 K433G 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Global marketing / Warren J. Keegan, Mark C. Green. by Keegan, Warren J [author.] Green, Mark C [author.] Series: Always learning Edition: Ninth edition.Global edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education Limited 2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 K433G 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch by Keegan, Warren J Schlegelmilch, Bodo B Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : FT Prentice Hall, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416.6 .E85 K433G. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Global marketing / Warren J. Keegan, Mark C. Green by Keegan, Warren J Green, Mark C Edition: 2nd ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 K433G 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Offensive marketing [electronic resource] : an action guide to gaining competitive advantage / Hugh Davidson and Warren J. Keegan ; with Elyse Arnow Brill by Davidson, J. H. (J. Hugh), 1935- Keegan, Warren J Brill, Elyse Arno Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Elsevier Butterworth-Heinemann, 2004 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)

Library Opening Hours

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Public Holidays : Closed

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Phone : 02-407-3888 ext. 2701

E-mail : [email protected]

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