Big M, little m marketing : new strategies for a new Asia / David Ketchum

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Material type: Text

TextPublication details: Singapore : Wiley, c2003Description: 220 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.12 .A78 K472B (Browse shelf(Opens below))	Available	200310290052

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Includes bibliographical references and index

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