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		Image from Amazon.com	Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar by Kumar, Nirmalya Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 K852M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by Kumar, Nirmalya Steenkamp, Jan-Benedict E.M Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Palgrave Macmillan, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 K852B. Found in Open Library: Place hold Save to lists Add to cart (remove)

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