Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

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Your search returned 16 results.

Results
			Services Marketing by Lovelock, Christopher H Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S 1996. Place hold Save to lists Add to cart (remove)
			Services marketing : a European perspective by Lovelock, Christopher Vandermerwe, Sandra Lewis, Barbara Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Prentice Hall Europe, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S. Place hold Save to lists Add to cart (remove)
			Marketing challenges : cases & exercises by Lovelock, Christopher H Weinberg, Charles B Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : McGraw-Hill, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 L683M 1993. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et.al.] by Lovelock, Christopher Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Pearson/Prentice Hall, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9987 .A2 S478 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Services marketing : text, cases, & reading / Christopher H. Lovelock by Lovelock, Christopher H Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1984 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 5th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L683S 2004. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing in asia : a case book / Jochen Wirtz, Christopher Lovelock by Wirtz, Jochen Lovelock, Christopher Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Pearson/Prentice Hall, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9987 .A2 W577S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Principles of service marketing and management / Christopher Lovelock, Lauren Wright by Lovelock, Christopher H Wright, Lauren Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9981.5 L683P 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Principles of service marketing and management / Christopher Lovelock, Lauren Wright by Lovelock, Christopher Wright, Lauren Edition: 2nd ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD9981.5 L683P 2002, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Essentials of services marketing / Jochen Wirtz, Christopher Lovelock. by Wirtz, Jochen [author.] Lovelock, Christopher H [author.] Edition: 3rd edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson, ©2018 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 W577E 2018. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 6th ed. , Pearson international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L683S 2007. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 7th ed., global ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Pearson, c2011 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by Wirtz, Jochen Lovelock, Christopher Edition: Eighth edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New Jersey : World Scientific, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 W577S 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Services marketing : Australia and New Zealand by Lovelock, Christopher H Patterson, Paul G Walker, Rhett H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sydney : Prentice Hall, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. by Wirtz, Jochen Chew, Patricia Lovelock, Christopher Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Fiction ; Audience: Specialized; Publisher: Singapore : Pearson Education South Asia Pte Ltd., c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 W577E 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : an Asia-pacific and Australian perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker by Lovelock, Christopher Patterson, Paul Walker, Rhett Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Frenchs Forest, N.S.W. : Pearson/Prentice Hall, c2004 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)