Marketing in the digital age / John O'Connor, Eamonn Galvin

By:

O'Connor, John, 1960-

Contributor(s):

Galvin, Eamonn
O'Connor, John, 1960-. Marketing and information technology : the strategy, application and implementation of IT in marketing
Galvin, Eamonn. Marketing and information technology : the strategy, application and implementation of IT in marketing

Material type: Text

TextPublication details: Harlow : Financial Times/Prentice Hall, 2001Edition: 2nd edDescription: 216 p. : illISBN:

0273641956

Subject(s):

INTERNET MARKETING

LOC classification:

HF5415.1265 O266M 2001

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.1265 O266M 2001 (Browse shelf(Opens below))	Available	200309110118

Total holds: 0

Rev. ed. of : Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997

Includes bibliographical references and index

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Marketing in the digital age / John O'Connor, Eamonn Galvin

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