The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson.

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Material type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2014.Description: 190 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 S556B 2014 (Browse shelf(Opens below))	Available	2015000001927

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Includes bibliographic references and index.

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