BU Library and Learning Space

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Customer relationship marketing : get to know your customers and win their loyalty by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 S766C 2000.

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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 F677S.

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The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times/Prentice Hall, 2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 S766D.

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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss by Series: Market research in practice series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 C667.

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