Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2005Description: 334 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 K444 (Browse shelf(Opens below))	Available	200603010047

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Includes bibliographical references and index

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