Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor

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Material type: Text

TextPublication details: Chicago, Ill. : Dearborn Trade, c2004Description: 269 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 W567B (Browse shelf(Opens below))	Available	200606200024

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Includes bibliographical references and index

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