| 000 | 00822nam0a22002530a04500 | ||
|---|---|---|---|
| 001 | 000034091 | ||
| 005 | 20250302025529.0 | ||
| 008 | s1996 xxu fnx000 000 0neng d | ||
| 020 | _a0133057151 | ||
| 035 | _a2001034505 | ||
| 050 | 4 |
_aHF5823 _bB377A 1996 |
|
| 100 | 1 |
_aBatra, Rajeev _919483 |
|
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c1996 |
||
| 300 | _a754 p. | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING _xMANAGEMENT _919484 |
|
| 700 | 1 |
_aMyers, John G. _918871 |
|
| 700 | 1 |
_aAaker, David A. _95147 |
|
| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c140578 _d140578 |
||