000 00857nam0a22002530a04500
001 000037156
005 20250302025956.0
008 s1993 xxu fnx000 000 0neng d
020 _a0135175666
035 _a2001037622
050 4 _aHF5823
_bR877K 1993
100 1 _aRussell, J. Thomas
_d1941-
_921389
245 1 0 _aKleppner's advertising procedure /
_cJ. Thomas Russell, W. Ronald Lane
250 _a12th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1993
300 _a755 p. :
_bill. (some col.)
490 0 _aThe Prentice Hall series in marketing
504 _aIncludes bibliographical references and index
650 0 _aADVERTISING
_9927
700 1 _aLane, W. Ronald
_921390
991 0 0 _a0303
997 _b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c142052
_d142052