000 | 00857nam0a22002530a04500 | ||
---|---|---|---|
001 | 000037156 | ||
005 | 20250302025956.0 | ||
008 | s1993 xxu fnx000 000 0neng d | ||
020 | _a0135175666 | ||
035 | _a2001037622 | ||
050 | 4 |
_aHF5823 _bR877K 1993 |
|
100 | 1 |
_aRussell, J. Thomas _d1941- _921389 |
|
245 | 1 | 0 |
_aKleppner's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane |
250 | _a12th ed. | ||
260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1993 |
||
300 |
_a755 p. : _bill. (some col.) |
||
490 | 0 | _aThe Prentice Hall series in marketing | |
504 | _aIncludes bibliographical references and index | ||
650 | 0 |
_aADVERTISING _9927 |
|
700 | 1 |
_aLane, W. Ronald _921390 |
|
991 | 0 | 0 | _a0303 |
997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
942 |
_2lcc _cBK |
||
999 |
_c142052 _d142052 |