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| 001 | 000068961 | ||
| 005 | 20250302034555.0 | ||
| 008 | s1998 ii 000 0 eng d | ||
| 035 | _a2001069933 | ||
| 050 | 4 |
_aHF5823 _bJ663W |
|
| 100 | 1 |
_aJones, John Philip _938195 |
|
| 245 | 1 | 0 | _aWhat's in a brand? : building brand equity through advertising |
| 260 |
_aNew Delhi : _bTata McGraw-Hill Pub. Co., _c1998 |
||
| 300 | _a335 | ||
| 650 | 4 |
_aADVERTISING _9927 |
|
| 650 | 4 |
_aBRAND NAME PRODUCTS _911817 |
|
| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c157350 _d157350 |
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