000 | 00695nam0a22002170a04500 | ||
---|---|---|---|
001 | 000072189 | ||
005 | 20250302035058.0 | ||
008 | s1997 xxu 000 0 eng d | ||
035 | _a2001073225 | ||
050 | 4 |
_aHD59.2 _bS354M |
|
100 | 1 |
_aSchmitt, Bernd _943443 |
|
245 | 1 | 0 | _aMarketing aesthetics : the strategic management of brands, identity, and image |
260 |
_aNew York, N.Y. : _bFree Press, _c1997 |
||
300 | _a345 | ||
650 | 4 |
_aCORPORATE IMAGE _921288 |
|
650 | 4 |
_aBRAND NAME PRODUCTS _911817 |
|
700 | 1 |
_aSimonson, Alex _943444 |
|
991 | 0 | 0 | _a0303 |
997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
942 |
_2lcc _cBK |
||
999 |
_c158892 _d158892 |