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|---|---|---|---|
| 001 | 000078071 | ||
| 005 | 20250302035944.0 | ||
| 008 | s2001 xxu fnx000 000 0neng d | ||
| 020 | _a0071180265 | ||
| 035 | _a2001079205 | ||
| 050 | 4 |
_aHF5823 _bB442A 2001 |
|
| 100 | 1 |
_aBelch, George Edward _947275 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge Edward Belch & Michael A. Belch |
| 250 | _a5th ed. , international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2001 |
||
| 300 |
_a795 p. : _bcol. ill. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING _9927 |
|
| 650 | 0 |
_aSALES PROMOTION _91815 |
|
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _97458 |
|
| 700 | 1 |
_aBelch, Michael A. _947276 |
|
| 990 |
_aA36070 _bMay 20 2005 2:33PM |
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| 991 | 0 | 0 | _a0305 |
| 997 |
_b05 _cประชาสัมพันธ์ การสื่อสารเพื่อการจูงใจ การสื่อสารในสำนักงาน |
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| 942 |
_2lcc _cBK |
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| 999 |
_c161761 _d161761 |
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