| 000 | 00829nam0a22002530a04500 | ||
|---|---|---|---|
| 001 | 000082601 | ||
| 005 | 20250302040752.0 | ||
| 008 | s1995 xxu 0000 000 0 eng d | ||
| 035 | _a2001083822 | ||
| 050 | 4 |
_aHF5823 _bB442I 1995 |
|
| 100 | 1 |
_aBelch, George Edward _947275 |
|
| 245 | 1 | 0 |
_aIntroduction to advertising and promotion : _ban integrated marketing communications prespective |
| 250 | _a3rd ed. | ||
| 260 |
_aChicago, Ill. : _bIrwin, _c1995 |
||
| 300 | _a762 p. | ||
| 650 | 4 |
_aADVERTISING _9927 |
|
| 650 | 4 |
_aSALES PROMOTION _91815 |
|
| 650 | 4 |
_aCOMMUNICATION IN MARKETING _97458 |
|
| 700 | 1 |
_aBelch, Michael A. _947276 |
|
| 990 |
_aA37125 _bNov 21 2004 12:14PM |
||
| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c163961 _d163961 |
||