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| 005 | 20250302045447.0 | ||
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| 020 | _a0324125674 | ||
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| 035 | _a2002000615 | ||
| 050 | 4 |
_aHF5415 _bL352M 2002 |
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| 100 | 1 |
_aCharles W. Lamb _972018 |
|
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel |
| 250 | _a6th ed. | ||
| 260 |
_aAustralia : _bSouth-Western, _cc2002 |
||
| 300 |
_a751 p. + _e1 CD-ROM |
||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMARKETING _9930 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _94770 |
|
| 700 | 1 |
_aHair, Joseph F. _911217 |
|
| 700 | 1 |
_aMcDaniel, Carl _911218 |
|
| 990 |
_aA40071 _bMay 9 2002 9:00AM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c190840 _d190840 |
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