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020 _a0749437286
035 _a2002002398
050 4 _aHD69 .B7
_bC438H
100 1 _aCheverton, Peter
_934734
245 1 0 _aHow come your brand isn't working hard enough? :
_bthe essential guide to brand management /
_cPeter Cheverton
260 _aLondon :
_bKogan Page,
_c2002
300 _a180 p. :
_bill.
490 0 _aIf you're so brilliant
504 _aIncludes index
650 0 _aBRAND NAME PRODUCTS
_911817
650 0 _aPRODUCT MANAGEMENT
990 _aA40064
_bJul 4 2002 3:22PM
991 0 0 _a0303
997 _b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c192174
_d192174