| 000 | 00824nam0a22002650a04500 | ||
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| 001 | 000113348 | ||
| 005 | 20250302051407.0 | ||
| 008 | s2002 xxu fnx000 000 0neng d | ||
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_aHF5823 _bR537F |
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| 100 | 1 |
_aRies, Al _92311 |
|
| 245 | 1 | 0 |
_aThe fall of advertising and the rise of PR / _cAl Ries and Laura Ries |
| 260 |
_aNew York, N.Y. : _bHarperCollins, _cc2002 |
||
| 300 |
_a295 p. : _bill. |
||
| 504 | _aIncludes index | ||
| 650 | 0 |
_aADVERTISING _9927 |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _911817 |
|
| 650 | 0 |
_aPUBLIC RELATIONS _91116 |
|
| 700 | 1 |
_aRies, Laura _980262 |
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| 990 |
_aA36070 _bMar 22 2003 1:17PM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c196403 _d196403 |
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