| 000 | 01471nam0a22002890a04500 | ||
|---|---|---|---|
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| 008 | s2001 enk fnx000 000 0neng d | ||
| 020 | _a0273641956 | ||
| 035 | _a2003006277 | ||
| 050 | 4 |
_aHF5415.1265 _bO266M 2001 |
|
| 100 | 1 |
_aO'Connor, John _d1960- _985506 |
|
| 245 | 1 | 0 |
_aMarketing in the digital age / _cJohn O'Connor, Eamonn Galvin |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow : _bFinancial Times/Prentice Hall, _c2001 |
||
| 300 |
_a216 p. : _bill. |
||
| 500 | _aRev. ed. of : Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aINTERNET MARKETING _912904 |
|
| 700 | 1 |
_aGalvin, Eamonn _985507 |
|
| 700 | 1 |
_aO'Connor, John _d1960-. _tMarketing and information technology : the strategy, application and implementation of IT in marketing _985508 |
|
| 700 | 1 |
_aGalvin, Eamonn. _tMarketing and information technology : the strategy, application and implementation of IT in marketing _985509 |
|
| 990 |
_aA25024 _bAug 26 2004 3:47PM |
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| 991 | 0 | 0 | _a0202 |
| 997 |
_b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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| 942 |
_2lcc _cBK |
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| 999 |
_c200221 _d200221 |
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