| 000 | 00951nam0a22002770a04500 | ||
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| 001 | 000117891 | ||
| 005 | 20250302052645.0 | ||
| 008 | s2003 at fnx000 000 0neng d | ||
| 020 | _a0324113803 | ||
| 035 | _a2003006434 | ||
| 050 | 4 |
_aHF5821 _bO384A 2003 |
|
| 100 | 1 |
_aO'Guinn, Thomas C. _985666 |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 | _a3rd ed. | ||
| 260 |
_aAustralia : _bThomson/South-Western, _cc2003 |
||
| 300 |
_a773 p. : _bcol. ill. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aADVERTISING _9927 |
|
| 650 | 0 |
_aADVERTISING MEDIA PLANNING _925321 |
|
| 700 | 1 |
_aAllen, Chris T. _985667 |
|
| 700 | 1 |
_aSemenik, Richard J. _938104 |
|
| 990 |
_aA25024 _bApr 10 2004 2:46PM |
||
| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c200345 _d200345 |
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