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_aHF5415.135 _bK474S 2004 |
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_aKerin, Roger A. _979208 |
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_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson |
| 250 | _a10th ed. , international ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2004 |
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| 300 |
_a696 p. : _bill. |
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| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMARKETING _xDECISION MAKING _xCASE STUDIES _941920 |
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| 650 | 0 |
_aMARKETING _xMANAGEMENT _xCASE STIDIES _990843 |
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_aPeterson, Robert A. _941581 |
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_aA25024 _bMay 19 2004 4:00PM |
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| 991 | 0 | 0 | _a0202 |
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_b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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