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_aCrawford, Charles Merle _d1924- _995514 |
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_aNew product management / _cMerle Crawford, Anthony Di Benedetto |
| 250 | _a7th ed. , international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw Hill, _c2004 |
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| 300 |
_a567 p. : _bill. |
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| 490 | 0 | _aThe Irwin/McGraw-Hill series in finance, insurance, and real estate | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aNEW PRODUCTS _xMANAGEMENT _911231 |
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_aDi Benedetto, Anthony _995515 |
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_aA25024 _bAug 6 2004 3:02PM |
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_b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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