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|---|---|---|---|
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| 008 | s2003 xxu fnx000 000 0neng d | ||
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| 035 | _a2004006307 | ||
| 050 | 4 |
_aHF5826.5 _bK379M 2003 |
|
| 100 | 1 |
_aKatz, Helen E. _995549 |
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| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz |
| 250 | _a2nd ed. | ||
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum Associates, _cc2003 |
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| 300 |
_a185 p. : _bill. |
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| 490 | 0 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING MEDIA PLANNING _925321 |
|
| 650 | 0 |
_aMASS MEDIA AND BUSINESS _99692 |
|
| 650 | 0 |
_aMARKETING CHANNELS _919038 |
|
| 949 |
_b200406250299 _p1103.00 _nBUR _rSID02 RONO20040357 ORDNO6 _t10 _c10 _lB _hHF5826.5 _j0 _iK379M 2003 |
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_aA40065 _bJul 1 2004 1:27PM |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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