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_aDuncan, Tom _955847 |
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| 245 | 1 | 0 |
_aPrinciples of advertising & IMC / _cTom Duncan |
| 246 | 3 | _aPrinciples of advertising and IMC | |
| 250 | _a2nd ed. , international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill Irwin, _cc2005 |
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| 300 |
_a774 p. : _bcol. ill. |
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| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xMARKETING _xMANAGEMENT _947305 |
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_aA36070 _bMay 20 2005 2:33PM |
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