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_aHF5415.13 _bL34M 2005 |
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_aLal, Rajiv _9102567 |
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| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cRajiv Lal, John A. Quelch, V. Kasturi Rangan |
| 250 | _aInternational ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw Hill, _c2005 |
||
| 300 |
_a812 p. : _bill. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMARKETING _xMANAGEMENT _94770 |
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| 650 | 0 |
_aMARKETING _xMANAGEMENT _vCASE STUDIES _9102568 |
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| 700 | 1 |
_aQuelch, John A. _952452 |
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| 700 | 1 |
_aRangan, V. Kasturi _960565 |
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_b200501260204 _p820.00 _nBUK _rSID02 RONO20050056 ORDNO4 _t10 _c10 _lB _hHF5415.13 _j0 _iL34M 2005 |
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_aA33069 _bJul 20 2005 9:03AM |
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_b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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