| 000 | 00858nam0a22002410a04500 | ||
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| 001 | 000135967 | ||
| 005 | 20250301230505.0 | ||
| 008 | s2004 xxu fnx000 000 0neng d | ||
| 020 | _a0761927999 | ||
| 035 | _a2005003533 | ||
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_aHF5823 _bJ663F |
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| 100 | 1 |
_aJones, John Philip _938195 |
|
| 245 | 1 | 0 |
_aFables, fashions, and facts about advertising : _ba study of 28 enduring myths / _cJohn Philip Jones |
| 260 |
_aThousand Oaks, Calif. : _bSage, _cc2004 |
||
| 300 | _a310 p. | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING _9927 |
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| 949 |
_b200506290011 _nBUR _rSID02 RONO20050279 ORDNO4 _t10 _c10 _lB _hHF5823 _j0 _iJ663F |
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| 990 |
_aA47060 _bJul 2 2005 3:05PM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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_2lcc _cBK |
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| 999 |
_c214019 _d214019 |
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