| 000 | 01021nam0a22002650a04500 | ||
|---|---|---|---|
| 001 | 000135970 | ||
| 005 | 20250302061237.0 | ||
| 008 | s2004 xxu fnx000 000 0neng d | ||
| 020 | _a0761922539 | ||
| 035 | _a2005003536 | ||
| 050 | 4 |
_aHF5823 _bT444E |
|
| 100 | 1 |
_aTellis, Gerard J. _d1950- _917641 |
|
| 245 | 1 | 0 |
_aEffective advertising : _bunderstanding when, how, and why advertising works / _cGerard J. Tellis |
| 260 |
_aThousand Oaks, Calif. : _bSage, _cc2004 |
||
| 300 |
_a203 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING _9927 |
|
| 650 | 0 |
_aCONSUMERS _xATTITUDES _931376 |
|
| 949 |
_b200506290016 _p1485.00 _nBUR _rSID02 RONO20050279 ORDNO1 _t10 _c10 _lB _hHF5823 _j0 _iT444E |
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| 949 |
_b200506290017 _p1485.00 _nBUR _rSID02 RONO20050279 ORDNO1 _t10 _c10 _lB _hHF5823 _j0 _iT444E |
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| 990 |
_aA47060 _bJul 2 2005 3:20PM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c214022 _d214022 |
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