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_aHF5415.5 _bC667 |
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_aConsumer insight : _bhow to use data and market research to get closer to your customer / _c[edited by] Merlin Stone, Alison Bond & Bryan Foss |
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_aLondon : _bKogan Page, _c2005 |
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| 300 |
_a288 p. : _bill. |
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| 490 | 0 | _aMarket research in practice series | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCUSTOMER RELATIONS _xMANAGEMENT _945349 |
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| 650 | 0 |
_aMARKETING RESEARCH _95148 |
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| 650 | 0 |
_aDATABASE MARKETING _929091 |
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| 700 | 1 |
_aStone, Merlin _d1948-, _eed. _944598 |
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| 700 | 1 |
_aBond, Alison, _eed. _9107730 |
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| 700 | 1 |
_aFoss, Bryan, _eed. _971672 |
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_aA37125 _bOct 8 2005 11:52AM |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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