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| 008 | s2006 at fnx000 000 0neng d | ||
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| 035 | _a2006002098 | ||
| 050 | 4 |
_aHF5821 _bO384A 2006 |
|
| 100 | 1 |
_aO'Guinn, Thomas C. _985666 |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 | _a4th ed. , international student ed. | ||
| 260 |
_aAustralia : _bThomson/South-Western, _cc2006 |
||
| 300 |
_a781 p. : _bcol. ill. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aADVERTISING _9927 |
|
| 650 | 0 |
_aADVERTISING MEDIA PLANNING _925321 |
|
| 700 | 1 |
_aAllen, Chris T. _985667 |
|
| 700 | 1 |
_aSemenik, Richard J. _938104 |
|
| 949 |
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_aA47077 _bOct 26 2006 4:20PM |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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