| 000 | 01073nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000141146 | ||
| 005 | 20250302062458.0 | ||
| 008 | s2005 xxu fnx000 000 0neng d | ||
| 020 | _a1412914760 | ||
| 035 | _a2006002104 | ||
| 050 | 4 |
_aHF5415.127 _bM664G 2005 |
|
| 100 | 1 |
_aMooij, Marieke K. de _d1943- _960118 |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSage, _cc2005 |
||
| 300 |
_a269 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aTARGET MARKETING _xCROSS-CULTURAL STUDIES _960119 |
|
| 650 | 0 |
_aADVERTISING _xCROSS-CULTURAL STUDIES _960120 |
|
| 650 | 0 |
_aCONSUMER BEHAVIOR _xCROSS-CULTURAL STUDIES _960121 |
|
| 949 |
_b200606020090 _p1575.00 _nBUR _rSID02 RONO20060326 ORDNO19 _t10 _c10 _lB _hHF5415.127 _j0 _iM664G 2005 |
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| 990 |
_aA47060 _bJun 10 2006 4:06PM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c218243 _d218243 |
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