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| 005 | 20250303151523.0 | ||
| 008 | s2004 xxu fnx000 000 0neng d | ||
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| 035 | _a2007003501 | ||
| 050 | 4 |
_aHD69 .B7 _bH647H |
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| 100 | 1 |
_aHolt, Douglas B. _9118331 |
|
| 245 | 1 | 0 |
_aHow brands become icons : _bthe principles of cultural branding / _cDouglas B. Holt |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2004 |
||
| 300 |
_a265 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _911817 |
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| 650 | 0 |
_aBUSINESS NAMES _915348 |
|
| 650 | 0 |
_aPOPULAR CULTURE _94467 |
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| 990 |
_aA47060 _bAug 22 2007 10:25AM |
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| 991 | 0 | 0 | _a0303 |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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_2lcc _cBK _01 |
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