000 00898nam0a22002530a04500
001 000148889
005 20250301231129.0
008 s2006 xxu fnx000 000 0neng d
020 _a9781598690828
035 _a2007005609
050 4 _aHF5823
_bC633T
100 1 _aCohen, Barry H.
_d1949-
_971194
245 1 0 _a10 ways to screw up an ad campaign :
_band how to create ones that work /
_cBarry H. Cohen
260 _aAvon, Mass. :
_bAdams Media,
_cc2006
300 _a262 p.
504 _aIncludes bibliographical references and index
650 0 _aADVERTISING
_9927
650 0 _aSMALL BUSINESS
_910249
949 _b200712250006
_p495.00
_nBUR
_rSID02 RONO20070826 ORDNO5
_t10
_c10
_lB
_hHF5823
_j0
_iC633T
990 _aA47060
_bJan 3 2008 4:17PM
991 0 0 _a0303
997 _b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c224817
_d224817