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| 008 | s2006 xxu fnx000 000 0neng d | ||
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| 050 | 4 |
_aJA74.5 _bB722C |
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| 100 | 1 |
_aBrader, Ted _9120982 |
|
| 245 | 1 | 0 |
_aCampaigning for hearts and minds : _bhow emotional appeals in political ads work / _cTed Brader |
| 260 |
_aChicago, Ill. : _bThe Univ. of Chicago Press, _c2006 |
||
| 300 |
_a280 p. : _bill. |
||
| 490 | 0 | _aStudies in communication, media, and public opinion | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aPOLITICAL PSYCHOLOGY _9120983 |
|
| 650 | 0 |
_aADVERTISING, POLITICAL _953943 |
|
| 650 | 0 |
_aCommunication in politics _916775 |
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| 650 | 0 |
_aPERSUASION (PSYCHOLOGY) _913879 |
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| 650 | 0 |
_aEMOTIONS AND COGNITION _94390 |
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_aA39016 _bMar 15 2008 9:51AM |
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| 991 | 0 | 0 | _a0305 |
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_b05 _cประชาสัมพันธ์ การสื่อสารเพื่อการจูงใจ การสื่อสารในสำนักงาน |
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