| 000 | 01066nam0a22002890a04500 | ||
|---|---|---|---|
| 001 | 000151720 | ||
| 005 | 20250301231303.0 | ||
| 008 | s2005 xxu fnx000 000 0neng d | ||
| 020 | _a0072537744 | ||
| 035 | _a2008003276 | ||
| 050 | 4 |
_aHF5415.13 _bD862P 2005 |
|
| 100 | 1 |
_aDuncan, Tom _955847 |
|
| 245 | 1 | 0 |
_aPrinciples of advertising & IMC / _cTom Duncan |
| 246 | 3 | _aPrinciples of advertising and IMC | |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill Irwin, _cc2005 |
||
| 300 |
_a774 p. : _bcol. ill. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aRevision of: IMC / Tom Duncan. 1st ed. 2002 | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xMARKETING _xMANAGEMENT _947305 |
|
| 949 |
_b200809050009 _p1108.00 _nBUR _rSID01 RONO20080586 ORDNO33 _t10 _c10 _lB _hHF5415.13 _j0 _iD862P 2005 |
||
| 990 |
_aA39016 _bJun 4 2009 11:38AM |
||
| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c227446 _d227446 |
||