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_aHF5415.123 _bP472S |
|
| 100 | 1 |
_aPercy, Larry _943481 |
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| 245 | 1 | 0 |
_aStrategic integrated marketing communication : _btheory and practice / _cLarry Percy |
| 246 | 3 | _aStrategic integrated marketing communications | |
| 260 |
_aAmsterdam : _bElsevier, _c2008 |
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| 300 |
_a308 p. : _bill. (chiefly col.) |
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| 500 | _aSpine and cover title: Strategic integrated marketing communications | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _97458 |
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| 650 | 0 |
_aSTRATEGIC PLANNING _95803 |
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_aA39016 _bSep 10 2008 1:20PM |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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