| 000 | 01077nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000152765 | ||
| 005 | 20250302065755.0 | ||
| 008 | s2004 xxu fnx000 000 0neng d | ||
| 020 | _a9780743249386 | ||
| 035 | _a2009000458 | ||
| 050 | 4 |
_aHD69 .B7 _bA243B |
|
| 100 | 1 |
_aAaker, David A. _95147 |
|
| 245 | 1 | 0 |
_aBrand portfolio strategy : _bcreating relevance, differentiation, energy, leverage, and clarity / _cDavid A. Aaker |
| 260 |
_aNew York, N.Y. : _bFree Press, _cc2004 |
||
| 300 |
_a348 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xPLANNING _9110059 |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _xMANAGEMENT _943291 |
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| 650 | 0 |
_aBRAND NAME PRODUCTS _xVALUATION _xMANAGEMENT _943292 |
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| 650 | 0 |
_aBRANDING (MARKETING) _912857 |
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_b200902040002 _p762.00 _nBUK _rSID02 RONO20080793 ORDNO5 _t10 _c10 _lB _hHD69 .B7 _j0 _iA243B |
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| 990 |
_aA47077 _bFeb 11 2009 3:48PM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c228447 _d228447 |
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