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|---|---|---|---|
| 001 | 000153725 | ||
| 005 | 20250302070122.0 | ||
| 008 | s2007 xxu fnx000 000 0neng d | ||
| 020 | _a9780618659531 | ||
| 035 | _a2009001465 | ||
| 050 | 4 |
_aHF1416 _bG544G 2007 |
|
| 100 | 1 |
_aGillespie, Kate _9126693 |
|
| 245 | 1 | 0 |
_aGlobal marketing / _cKate Gillespie, Jean-Pierre Jeannet, H. David Hennessey |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston, Mass. : _bHoughton Mifflin, _cc2007 |
||
| 300 |
_a619 p. : _bcol. ill., col. maps |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aExport marketing _92531 |
|
| 650 | 0 |
_aExport marketing _xManagement |
|
| 650 | 0 |
_aInternational business enterprises _xManagement _917914 |
|
| 700 | 1 |
_aJeannet, Jean-Pierre _934566 |
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| 700 | 1 |
_aHennessey, H. David _9126694 |
|
| 949 |
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| 990 |
_aA51017 _bJul 8 2010 9:54AM |
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| 991 | 0 | 0 | _a0202 |
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_b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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