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| 001 | 000153753 | ||
| 005 | 20250302070128.0 | ||
| 008 | s2009 enk fnx000 000 0neng d | ||
| 020 | _a9783527503902 | ||
| 035 | _a2009001493 | ||
| 050 | 4 |
_aHD69 .B7 _bR537P 2009 |
|
| 100 | 1 |
_aRiesenbeck, Hajo _9126727 |
|
| 245 | 1 | 0 |
_aPower brands : _bmeasuring, making and managing brand success / _cHajo Riesenbeck and Jesko Perrey |
| 250 | _a2nd ed. , rev. and enhanced ed. | ||
| 260 |
_aWeinheim : _bWiley-VCH, _cc2009 |
||
| 300 |
_a348 p. : _bcol. ill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBrand name products _911817 |
|
| 700 | 1 |
_aPerrey, Jesko _9126728 |
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| 949 |
_b200905160015 _p2290.00 _nBUK _rSID02 RONO20090242 ORDNO16 _t10 _c10 _lB _hHD69 .B7 _j0 _iR537P 2009 |
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| 990 |
_aA47060 _bJul 29 2010 1:24PM |
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| 991 | 0 | 0 | _a0303 |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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_2lcc _cBK |
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