| 000 | 01167nam0a22003010a04500 | ||
|---|---|---|---|
| 001 | 000154802 | ||
| 005 | 20250302070458.0 | ||
| 008 | s2006 enk fnx000 000 0neng d | ||
| 020 | _a9780470027516 | ||
| 035 | _a2009002725 | ||
| 050 | 4 |
_aHD69 .B7 _bG726B |
|
| 100 | 1 |
_aGrant, John _d1964- _9128229 |
|
| 245 | 1 | 4 |
_aThe brand innovation manifesto : _bhow to build brands, redefine markets and defy conventions / _cJohn Grant |
| 260 |
_aChichester : _bWiley, _cc2006 |
||
| 300 |
_a310 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xSOCIAL ASPECTS _9114194 |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _xPSYCHOLOGICAL ASPECTS _9128230 |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _xMARKETING _924794 |
|
| 650 | 0 |
_aLIFESTYLES _xECONOMIC ASPECTS _9128231 |
|
| 650 | 0 |
_aCONSUMER BEHAVIOR _98257 |
|
| 650 | 0 |
_aBRANDING (MARKETING) _912857 |
|
| 949 |
_b200908130011 _p1495.00 _nBUR _rSID02 RONO20090499 ORDNO4 _t10 _c10 _lB _hHD69 .B7 _j0 _iG726B |
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| 990 |
_aA47077 _bAug 18 2009 1:14PM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c230397 _d230397 |
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