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_aHF 5823 _bJ833A |
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_aJugenheimer, Donald W. _925322 |
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_aAdvertising management / _cDonald W. Jugenheimer and Larry D. Kelley. |
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_aArmonk, N.Y. : _bM.E. Sharpe, _cc2009. |
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| 300 |
_a222 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index | ||
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_aAdvertising _xManagement _919484 |
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_aAdvertising _9927 |
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_aAdvertising _vCase studies _9137361 |
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_aKelley, Larry D. _d1955- _9115938 |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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