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020 _a9781424069071
035 _a2012001213
050 4 _aHF 5825
_bD738C 2011
100 0 _aDrewniany, Bonnie L.
_935613
245 1 0 _aCreative strategy in advertising /
_cBonnie L. Drewniany, A. Jerome Jewler.
250 _a10th ed. , international ed.
260 _aAustralia :
_bWadsworth, Cengage Learning,
_cc2011.
300 _a328 p. :
_bill.
504 _aIncludes bibliographical references and index
650 0 _aAdvertising copy.
_94048
650 0 _aAdvertising layout and typography
_923621
700 0 _aJewler, A. Jerome
_923662
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997 _b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c239053
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