000 01347nam0a22003130a04500
001 000296456
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008 140523s2011 xx fnx000 000 0neng d
020 _a9781463572921
035 _a2013000673
050 4 _aHF 5823
_bE469B
100 0 _aEloy, Pedro
_9141296
245 1 0 _aBuy-me! :
_bswaying minds and influencing behaviours through mainstream advertising /
_cPedro Eloy.
246 3 _aBuy me! :
_bswaying minds and influencing behaviours through mainstream advertising
260 _a[S.l. :
_bs.n.],
_cc2011.
300 _a202 p.
500 _aCover and spine title: Buy me! : swaying minds and influencing behaviours through mainstream advertising
504 _aIncludes bibliographical references
650 0 _aAdvertising
_9927
650 0 _aCommunication marketing
_9141297
650 0 _aAdvertising media planning
_925321
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990 _aA47060
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991 0 0 _a0303
997 _b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c241363
_d241363