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001 | 000296456 | ||
005 | 20250302073636.0 | ||
008 | 140523s2011 xx fnx000 000 0neng d | ||
020 | _a9781463572921 | ||
035 | _a2013000673 | ||
050 | 4 |
_aHF 5823 _bE469B |
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100 | 0 |
_aEloy, Pedro _9141296 |
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245 | 1 | 0 |
_aBuy-me! : _bswaying minds and influencing behaviours through mainstream advertising / _cPedro Eloy. |
246 | 3 |
_aBuy me! : _bswaying minds and influencing behaviours through mainstream advertising |
|
260 |
_a[S.l. : _bs.n.], _cc2011. |
||
300 | _a202 p. | ||
500 | _aCover and spine title: Buy me! : swaying minds and influencing behaviours through mainstream advertising | ||
504 | _aIncludes bibliographical references | ||
650 | 0 |
_aAdvertising _9927 |
|
650 | 0 |
_aCommunication marketing _9141297 |
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650 | 0 |
_aAdvertising media planning _925321 |
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