| 000 | 01141nam0a22002890a04500 | ||
|---|---|---|---|
| 001 | 000298121 | ||
| 005 | 20250307074006.0 | ||
| 008 | 140523s2012 xxu fnx000 000 0neng d | ||
| 020 | _a9780071767460 | ||
| 035 | _a2013002482 | ||
| 050 | 4 |
_aHM 263 _bH362 2012 |
|
| 245 | 0 | 4 |
_aThe handbook of strategic public relations and integrated marketing communications / _cedited by Clarke L. Caywood. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill, _cc2012. |
||
| 300 |
_a904 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aPublic relations _91116 |
|
| 650 | 0 |
_aCommunication in management _910704 |
|
| 650 | 0 |
_aCommunication in marketing _97458 |
|
| 700 | 0 |
_aCaywood, Clarke L. _d1947-, _eed. _9143393 |
|
| 949 |
_b201310240004 _p2720.00 _nBUK _rSID02 RONO20130399 ORDNO2 _t10 _c10 _lB _hHM 263 _j0 _iH362 2012 |
||
| 949 |
_b201309250002 _p2720.00 _nBUR _rSID02 RONO20130399 ORDNO2 _t10 _c10 _lB _hHM 263 _j0 _iH362 2012 |
||
| 990 |
_aA40065 _b20131204 |
||
| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c242950 _d242950 |
||