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008 140523s2014 enk fnx000 000 0neng d
020 _a9780749470012
035 _a2014000467
050 4 _aHF 5415.1255
_bG346B
100 0 _aGains, Neil
_9144179
245 1 0 _aBrand esSense :
_busing sense, symbol and story to design brand identity /
_cNeil Gains.
260 _aLondon :
_bKogan Page,
_cc2014.
300 _a218 p. :
_bill.
504 _aIncludes bibliographical references and index
650 0 _aBranding (Marketing)
_912857
650 0 _aBrand name products
_911817
650 0 _aLogos (Symbol)
_9144180
650 0 _aCorporate image
949 _b201404230006
_p1468.00
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949 _b201404230005
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990 _aA47060
_b20140424
991 0 0 _a0304
997 _b04
_cวารสารและหนังสือพิมพ์ การสื่อสาร
942 _2lcc
_cBK
999 _c243666
_d243666