| 000 | 00777nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 000299675 | ||
| 005 | 20250302074443.0 | ||
| 008 | 131114s2014 caua f b 001 0 eng d | ||
| 020 | _a9781118611289 | ||
| 050 | 4 |
_aHF5415.1255 _bH344R |
|
| 100 | 1 |
_aHalloran, Tim, _d1969- _9144702 |
|
| 245 | 1 | 0 |
_aRomancing the brand : _bhow brands create strong, intimate relationships with consumers / _cTim Halloran. |
| 260 |
_aSan Francisco, Calif. : _bJossey-Bass, _c2014. |
||
| 300 |
_a262 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 650 | 0 |
_aProduct management. _912858 |
|
| 650 | 0 |
_aCustomer relations _911640 |
|
| 990 |
_aA47060 _b20140904 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _b02 | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c244208 _d244208 |
||