| 000 | 00953nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000299678 | ||
| 005 | 20250302074444.0 | ||
| 008 | 121119s2013 xxka f b 001 0 eng d | ||
| 020 | _a9780749468040 | ||
| 050 | 4 |
_aHF5415.332.Y66 _bB473H 2013 |
|
| 100 | 1 |
_aBergh, Joeri van den, _d1971- _9144704 |
|
| 245 | 1 | 0 |
_aHow cool brands stay hot : _bbranding to Generation Y / _cJoeri Van den Bergh and Mattias Behrer. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2013. |
||
| 300 |
_a267 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aYoung consumers. _911733 |
|
| 650 | 0 |
_aYoung adult consumers. _9144705 |
|
| 650 | 0 |
_aGeneration Y. _9131466 |
|
| 650 | 0 |
_aTarget marketing. _939509 |
|
| 650 | 0 |
_aProduct management. _912858 |
|
| 650 | 0 |
_aConsumer behavior _98257 |
|
| 700 | 1 |
_aBehrer, Mattias. _9144706 |
|
| 990 |
_aA47060 _b20140904 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _b02 | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c244211 _d244211 |
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