| 000 | 00933nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000301991 | ||
| 005 | 20250302074845.0 | ||
| 008 | 140127s2015 enka f b 001 0 eng d | ||
| 020 | _a9780415507714 | ||
| 050 | 4 |
_aHF5415.123 _bE234M 2015 |
|
| 100 | 1 |
_aEagle, Lynne. _9146388 |
|
| 245 | 1 | 0 |
_aMarketing communications / _cLynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd. |
| 264 | 1 |
_aLondon : _bRoutledge, _c2015. |
|
| 300 |
_a427 pages : _billustration. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _97458 |
|
| 650 | 0 |
_aAdvertising. _9927 |
|
| 700 | 1 |
_aDahl, Stephan _9146389 |
|
| 700 | 1 |
_aCzarnecka, Barbara _9146390 |
|
| 700 | 1 |
_aLloyd, Jenny _9146391 |
|
| 990 |
_aA54083 _b20150804 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _b02 | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c245506 _d245506 |
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